Experience Highlights
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Highway 88 specializes in product and marketing consulting for businesses and merchants who are interested in developing effective product and marketing strategies designed to maximize market leadership, product sales, and customer value.

If you would like to learn more about how we can assist you please email us:


high·way / high·road
1. a main road.
2. an easy or certain course: the highway to success.
3. an honorable or ethical course.
The easiest or surest path or course: The most positive, diplomatic, successful or ethical course.

Welcome to Highway 88!
Highway 88 Consulting will bring you to new heights in your business efforts. Named after a winding alpine road at the top of the Sierras in California, Highway 88 Consulting can help you navigate the twists and turns of business delivering you, your project, and your customers to the top.

We provide subject matter expertise consulting to the financial services, software/high tech, and health care industries. We specialize in Product and Marketing consulting (Strategy through Implementation) in Consumer and Business Banking/Payments, Consumer and Business Software, plus Consumer Directed Health Care.

Industry Expertise
Card Product Marketing

Highway 88 has hands experience in the Financial Services industry, with a track record of providing successful solutions for Banks, Card Associations, Software Companies, HMOs, TPAs, and large Merchants.

HRA, HSA, FSA, and Credit  

In addition to broad experience marketing Software and Financial Services to Consumers  and Business, Highway 88 also brings unique expertise to areas that often lack subject matter experts such as the world of Consumer Directed Health Care...

Software Experience  

In addition to Financial Services and Health Care we have experience developing product and marketing strategies for Software/Internet Start-ups...