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Experience Highlights
Achievements
Our Approach
Principal's Bio
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Highway 88 specializes in product and marketing consulting for businesses and merchants who are interested in developing effective product and marketing strategies designed to maximize market leadership, product sales, and customer value.

If you would like to learn more about how we can assist you please email us:

info@highway88.net

Achievements
  • Grew Visa Check Card from 5 million to 100 million cards during tenure at Visa.
  • Substantially grew account penetration of the CarePay HSA at Kaiser.
  • Built and managed debit card direct marketing capability and bank consulting function at Visa.
  • Developed Kaiser’s Member Financial Service Strategy and Department.
  • Framed and enhanced product and marketing strategy for Amient e-Wallet/purchasing software. Developed and launched new corporate website.
  • Developed strategy and sales presentation for CDplus; a compact recordable media that can handle up to 14MB of data in any form: Text, Video, Music, Brochures, etc.
  • Performed market expansion study for Commercial loans group at Bank of the West.
  • Instrumental in the renaming of the Visa Debit to the Visa Check Card. Worked to develop first National TV spot.
  • Developed CarePay Suite of Products at Kaiser; launched first combined health care membership /credit card in the U.S.
  • Re-launched Visa Business with new web portal and rewards program.
  • Built new financial account capability and launched four new health accounts at Kaiser; (Carepay HSA, HRA, Credit, and Reward).
  • Developed and launched 1st Nationwide Bank’s first non-interest checking product, and first high balance customer recognition and retention program.
Awards
  • Effie - New York – American Marketing Association: National award recognizing creative achievement meeting and exceeding advertising objectives and achieving superior results.
  • Gold Effie – “Works Like A Check” – Visa Check Card
  • Gold Effie – “The Boys” - Visa Check Card. Effie Award - Awarding Ideas that Work
  • EFT Report – Award for Point of Sale Excellence
  • Visa Check Card Program – Selected as the most creative, innovative and effective EFT product of the year.