Experience Highlights
Our Approach
Principal's Bio
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Highway 88 specializes in product and marketing consulting for businesses and merchants who are interested in developing effective product and marketing strategies designed to maximize market leadership, product sales, and customer value.
If you would like to learn more about how we can assist you please email us:


Experience Highlights

Highway 88 Consulting has a proven track record of developing, executing, and marketing high-impact business strategies and solutions for the financial services, software/high tech, and health care industries.  With over 20 years in the product and marketing arenas, Highway 88 has the knowledge and experience it takes to deliver innovative consumer and business solutions to a wide array of diverse segments and targets through multiple channels.

One of the issues that many managers have with consultants today is that they simply repackage ideas that a firm's management or staff may already have. Our mission is to properly frame the problem, come up with a unique solution, and then develop the right plan to implement. Although we will collaborate with your teams, the ideas will be original and fresh, grounded in years of best practices, and proved out with a track record of business success and customer satisfaction.

Specialties within Financial Services, Software, and Healthcare Industries
  • Product Development and Management
  • Consumer & Small Business Banking/Payment strategies
  • Marketing Strategies & Solutions
  • Direct Marketing / Modeling
  • Prepaid Card Strategies
  • Software Product Development and Marketing
  • Merchant Banking/Payment strategies
  • Healthcare Banking/Credit/Financing Programs/ Consumer Directed Healthcare
  • Product Marketing, Research, Branding and Packaging
  • Product Adoption/Cross-Sell/ Retention
  • E-Commerce
  • B2B, B2C , Online Channel Strategies
  • Product Strategy/ Development/Execution/Lifecycle Mgmt.
  • Partner Development Management
  • Market Planning